Intro prints paper to promote our pop-up

Share on facebook
Share on twitter
Share on linkedin

Intro has only gone and printed our own newspaper – but don’t worry we’ve got no plans to launch a media empire – it’s just a fun way to celebrate the opening of our new offices.

Our new HQ on Paternoster Row in Carlisle’s Historic Quarter is also providing space for pop-up shops and exhibitions.

We’ve taken up residence in a three-storey building next to Carlisle cathedral in the centre of the city and printed the Historic Quarter News to mark the occasion.

It features stories about businesses in the area as well as Intro’s clients and boasts that it’s the world’s only guaranteed Covid-free newspaper.

The publication was sent to councillors and business people around Cumbria and distributed free to Christmas shoppers which proved an effective way to drive footfall to the pop-up shop on its first day. 

If you haven’t been able to get your hands on a copy you can read the Historic Quarter News here

Three celebrated local companies – Tipsy Filly, Edna Graham and the Tiny Little Houseplant Shop – did a roaring trade in vintage furniture, gin and plants over the opening weekend. 

We’ll take one of everything: Intro launch their Historic Quarter pop-up shop with The Tipsy Filly, The Tiny Little Houseplant Shop and Hospice at Home Carlisle and North Lakeland.

We are hoping to have a different shop or exhibition on the ground floor of our new offices for one week each month.

Intro director Helen Statham said: “We thought bringing out our own newspaper would be a fun way to celebrate a bit of a landmark for the agency.

“We’ve got a story to tell and we wanted to show how upbeat and proud we were about being in Carlisle’s historic quarter.”

“We hope our HQ will bring more creative energy to the area and it certainly seems to have worked for the first weekend of the pop-up which had people queuing outside to get in.

“It’s a way for us to make the most of the space in our building while we’re still working at home a lot of the time and anyone booking the space can also come to us if they need PR or social media support,” she added.

  • Would you like to hold your own pop-up shop or exhibition at Intro HQ? Get in touch and let’s make it happen.

Brampton Newsletter