How an Intro article helped give local charity a boost

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We were pleased to hear how an article produced by Intro inspired a charity patron to give a £1,500 dinner service away in a raffle.

The donor, who wishes to remain anonymous, purchased the set from Miles-Moore Ceramics and donated it to their landlords, the Brathay Trust, to offer it as a prize after reading about the artists in the local press.

It was a feature written by Intro that appeared in The Cumberland News, in-Cumbria and the Westmorland Gazette which is sponsored by our clients, The Cumberland. It discussed the difficulties faced by the arts community during the coronavirus pandemic and how much of a help every purchase is in the current climate. 

As a result, the patron put up the unique hand-crafted dinner service for Brathay’s Christmas raffle.

Prize: The Miles-Moore Ceramics prize up for grabs

Artist Siobhan Miles-Moore, who runs the company with her husband, Martin, said: “An anonymous patron approached us after the article with a plan; he wanted to buy one of our December-release dining services and donate it to Brathay, thus supporting us and a great charity in a tough year. We are humbled by his generosity.”

Miles-Moore Ceramics is based at Brathay’s headquarters in Ambleside, where Siobhan and Martin serve as Artists in Residence. 

The recent article also outlined how the arts community is backing the Artist Support Pledge to reinvest in each others’ work, as well as difficulties faced by the charity sector.

Martin Miles-Moore said: “We have been so touched by the response to the Cumberland article. 

“People who have known us for years chose to shop with us for the first time. We hope other artists benefited too.”

Discussing the dinner service, which is up for grabs in the raffle, he added: “Working closely with chefs at the highest level for the last four years, we have learned a lot about what elevates a dining experience. 

“This year has meant more people are eating at home and trying to make mealtimes feel more special so we wanted to help people make their festive meals extra special too.”

The dinner service was the prize in Brathay’s raffle in support of its Christmas Appeal, helping young people who’ve been hit especially hard by the pandemic.

Head to the Miles-Moore Ceramics website for more information about the artists.

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