Free training to help sports clubs bounce back

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Cumbria’s sports clubs are being encouraged to sign up to a free training programme to help them bounce back from the pandemic.

The ‘Fit for the Future’ programme is open to any providers of sport and physical activity in the county and will give them access to training sessions and support from local experts.

There will be four online sessions focusing on communications and marketing, finances and fundraising, recruiting volunteers and retaining and recognising volunteers.

Participants will also be able to access free one to one to one support.Intro PR and Social Media  is proud to be supplying the training for marketing and communications in the programme which is being run by Active Cumbria with additional training from Cumbria CVS.

Intro director Nick Turner said: “We’re delighted to be involved in this programme. Sports clubs play a vital role in the community and we’re only too pleased to share our expertise and skills to support them. 

“Our sessions will focus on how to use publicity in the press and social media to get new members and engage with the local community. Social media is a noisy and sometimes confusing place so we hope sports clubs will pick up lots of tips and ideas on how to ensure they use it effectively.” 

The programme has been made possible by funding from Sport England’s Tackling Inequalities Fund which is backing the work of Active Cumbria, part of Cumbria County Council’s Public Health team.

Cllr Deborah Earl, Cumbria County Council’s Cabinet Member for Public Health and Communities, said: “This provision will be really welcomed and provides a valuable source of support for providers of sport and physical activity across Cumbria. We have seen through the pandemic that sports clubs have been particularly affected, and through these courses and one to one support packages Active Cumbria will help providers of sport and physical activity move forward with confidence.”

Richard Johnston, Senior Manager (Operations) from Active Cumbria said:  “I’m really excited to be launching the Fit for the Future programme, which has been created to provide essential knowledge and skills to help our clubs and physical activity providers move forward with confidence. The content of the courses and the availability of one-to-one support with our experts will help provide practical solutions to some of the challenges our clubs and providers are facing.” 

Chris Wright, coach at Cockermouth RUFC, will also be inputting into the sessions. He said: “We are delighted to be involved in this programme, and hope that we can pass on some of the successes and pitfalls we have encountered on our journey at Cockermouth RUFC. 

“We know that running a sports club can be an extremely difficult and challenging role, but with the right people with the right skills in place, then great things can be achieved. We will be at all of the workshops and will be sharing some of our experiences, and we would encourage as many clubs as possible to sign up.”

The FREE online and interactive courses will be rolled out across October and November, and places can be booked via places are limited so early booking will be essential.

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