5 brilliant ideas that inspired the Intro team

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At Intro, we love sharing great campaigns and ideas with each other. It helps us think creatively and can inspire the work we do for our clients. This month, our digital specialist Dan presented the content that caught the team’s attention recently, and we wanted to share that with you, too.

#1 – Twix’s Instagram

 

  Twix doesn’t just combine brand visuals and use the colours to great effect on social media; its Instagram feed is awash with fun, creative ideas and messages. Whether riffing on popular memes, lampooning classic art, or getting you to decide – are you a left Twix or right Twix person?  – there’s a character in the messaging that is all its own.

Check out the Twix Instagram feed and see how colourful it is and how Twix leverage popular trends and culture to make messages and jokes land. 

 

#2 Monzo’s social media

 

Monzo is a bank with a refreshing outlook to social. Like Twix it leverages humour to connect with audiences, but as a bank, it balances out with important messages for its customers. 

A great recent example is how Monzo recently launched their latest bus ad campaign and made it a video ‘event’.  We think this is a great example of how a relatively dry topic can still be creative on social.

 

#3 McDonald’s mobile app launch

 

Back when McDonald’s first launched its mobile ordering app, creatives hit on an inspired marketing campaign. By mashing together the familiar look of a mobile phone with McDonald’s own very recognisable edible products, it got over the message in an eye-catching and instantly recognisable way. 

Can you spot the added bonus in this campaign? That’s not just any old burger, that’s a Big Mac in mobile phone form. Could you take inspiration from this? 

 

#4 WeTransfer ‘Please Leave’ video campaign

 

For a business based on transferring large files across the internet to tell you to leave your screen is a bold message. That’s exactly what WeTransfer did in its recent  video campaign.

The short, snappy video campaign targeted at creatives entitled ‘Please Leave’ encourages people to leave their screens so when they come back to it they create rather than consume. But it’s bigger than that, the video is like a short film emphasising life choices, growing up, finding calmness in the world and more – all that in one short minute. It’s very powerful.

 

#5 The Metaverse and virtual content

 

Dan loves to explore the future of content creation. The Metaverse (recently a hot topic thanks to Mark Zuckerberg and Meta ) is definitely something in our future. Right now it’s an abstract concept, but you can guarantee it will be another new, lucrative home for brands to advertise and create content in. 

The seeds have already been sown for how people will interact in the Metaverse and content creators like CodeMiko over on Twitch, or Blu in his virtual universe of Xanadu (pictured above) over on YouTube, as well as many others are already showing what that future may look like. One day we might be able to explore Xanadu ourselves in VR.

Content creators, known as VTubers or VStreamers (the V meaning Virtual), are increasing massively. They can choose to be anonymous and create totally different universes to exist in, which leaves a lot of room for creativity. 

With the technology getting cheaper and more accessible, expect larger businesses to begin utilising the tech or using these kinds of creators for sponsorships.

What happens on the internet in just one minute?

 

The internet is vast, and at any given moment hundreds of thousands of hours of content is being created.. But where are people clicking and watching the most?

Our marketing manager, Sally, discovered this interesting breakdown of what happens in one internet minute on platforms around the globe. The stats are pretty mind-blowing and reveal where people are consuming content the most. The fact that in 1 minute 694,000 hours of YouTube content is consumed collectively by people is hard to fathom. Also just look at that TikTok figure – perhaps businesses should take a look at the platform’s demographics. If their users and target audiences align, it could be a new platform to be explored.

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